Shot on a Nikon Z8, The Art of The Ideal Deal won big at the Tokyo International Foto Awards for its witty take on real ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

Even before this year’s Spotify Wrapped drops, I have a hunch what mine will reveal. I’m guessing I’ll be among Spotify’s top ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

With Gen Alpha already navigating iPads, creator ecosystems and gaming super-highways, a panel of experts explore how brands ...

Univeristy rebrands can succeed or fail, and the difference often comes down to whether leaders treat the brand as a cosmetic ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

Regulated industries don’t have to limit creativity. Workflows, AI guardrails and compliant content frameworks can help you ...

Fortunately, there are several ways to leave potential residents with a positive impression of your senior living community.

CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through ...