From analog hobbies to tech curfews, these Gen Zers are experimenting with science-backed ways to help their brains feel a little less foggy. Doomscrolling has taken over our screen time, and ...

PepsiCo stock has notably lagged an important market index. It's also trailed the stock considered to be its archrival. As stock investors, we are, of course, more concerned with how well the ...

Welcome to Row Z, The Athletic’s weekly column that shines a light on the bonkers side of the game. From clubs to managers, players to organisations, we’ll bring you the absurdities, the greed, the ...

PepsiCo (PEP) is rated 'Hold' as its aggressive turnaround plan faces significant operational and financial headwinds, particularly in North America. PEP's growth strategy includes revitalizing core ...

PepsiCo (NASDAQ:PEP) is slated to announce its earnings on Thursday, October 9, 2025. For traders focused on events, comprehending past stock trends can provide a significant advantage, irrespective ...

Terrestrial radio might seem like a relic of a bygone era, but it’s actually enjoying a bit of a resurgence with the younger generations. Driven by a combination of analog nostalgia and algorithm ...

Older, less attractive and…greener? A new trend from Gen Z's dating culture has entered the pop culture lexicon: Shrekking. Shrekking, a nod to the grumpy green ogre who snagged a princess, refers to ...

We always expect Pep Guardiola’s reaction to be insightful and full of passion, and he did not disappoint after Manchester City’s shocking collapse late on as they lost 2-1 at Brighton on Sunday. City ...

You’re at the checkout screen after an online shopping spree, ready to enter your credit card number. You type it in and instantly see a red error message ...

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

When professor Jessica Maddox asks her University of Alabama students a question in class, she is sometimes met with blank, deadpan looks from the Gen Zers in the room. The look has become so ...

A generational debate has started over Gen Z’s tendency to respond to various social situations with a long and intentional stare. By Nicole Stock When Valerie Jefferson, 23, posted a video about the ...