Attribution is the act of assigning credit to different ads, clicks, and factors along a user's path to completing a meaningful action on your website or mobile app. Learn more about attribution

Reporting attribution model lets you select the attribution model you want to use to attribute credit in your Google Analytics reports and the reports of any linked Firebase projects. Changing the reporting …

Data-driven attribution gives credit for conversions based on how people engage with your various ads and decide to become your customers. It uses data from your account to determine which keywords, …

Attribution models let you choose how much credit each ad interaction gets for your conversions. Attribution models can give you a better understanding of how your ads perform and can help you …

The attribution reports within the Advertising section give you a better understanding of how your advertising efforts work together to drive key event actions. These reports allow you to explore …

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics …

Attribution is the act of assigning credit for important user actions to different ads, clicks, and factors along the user's path to completing the action. An attribution model can be a rule, a set of rules, or a …

If you’re new to attribution, we recommend using data-driven models. Since they're based on consumer behavior, you'll benefit from attribution reporting without studying the default algorithms or investing …

A data-driven attribution (DDA) model analyzes real data about user interactions, unique to your search campaign, to learn how to distribute credit for conversions across all interactions in a conversion …

À propos des différents modèles d'attribution Google Ads propose actuellement plusieurs modèles d'attribution : Dernier clic : tout le crédit de la conversion est attribué à la dernière annonce sur …